Smoke 'Em If You Got 'Em?
There are few people more despised and reviled in today's culture than the Cigarette Smoker. To the moralist, he is (to paraphrase King James -- the monarch, not the translation) loathsome to the eye and hateful to the nose, belching the smoke of the bottomless pit. To the health-conscious, he poisons both himself and those around him before becoming a burden to the state.
And yet, if you love your Bible, you owe him a debt of gratitude.
Above: C. S. Lewis, doing his bit for the cause.
Strange as it sounds, in one of the great ironies of modern times, there are just two segments of society that rely on the ready availablilty of super-thin paper: Bible readers and cigarette smokers. And guess which ones are in the majority? Apparently those of us who purchase Bibles really need the cigarette smokers to stick around. As Cambridge's Bob Groser shared with me last month, if it weren't for the demand for cigarette paper, there's a good chance the mills producing Bible paper would go out of business. At the very least, costs would go up substantially.
"But," I objected, "the paper's not the same, is it?" He answered with an equivocal shrug, as if to say it is, more or less.
I can imagine this odd fact inspiring a variety of reactions. Zealous anti-smokers will no doubt worry that their Bibles are tainted by the association, and perhaps will be more welcoming of the advent of e-Bibles as a result. A few contrarians might pick up a pack of Marlboros and emulate the example of C. S. Lewis in support of ecclesiastical publishing. For the rest of us, I suppose it's just a reminder of what an interesting and unexpected world we happen to live in.
J. Mark Bertrand is a novelist and pastor whose writing on Bible design has helped spark a publishing revolution. Mark is the author of Rethinking Worldview: Learning to Think, Live, and Speak in This World (Crossway, 2007), as well as the novels Back on Murder, Pattern of Wounds, and Nothing to Hide—described as a “series worth getting attached to” (Christianity Today) by “a major crime fiction talent” (Weekly Standard) in the vein of Michael Connelly, Ian Rankin, and Henning Mankell.
Mark has a BA in English Literature from Union University, an MFA in Creative Writing from the University of Houston, and an M.Div. from Heidelberg Theological Seminary. Through his influential Bible Design Blog, Mark has championed a new generation of readable Bibles. He is a founding member of the steering committee of the Society of Bible Craftsmanship, and chairs the Society’s Award Committee. His work was featured in the November 2021 issue of FaithLife’s Bible Study Magazine.
Mark also serves on the board of Worldview Academy, where he has been a member of the faculty of theology since 2003. Since 2017, he has been an ordained teaching elder in the Presbyterian Church in America. He and his wife Laurie life in Sioux Falls, South Dakota.